Dan Cummins Ford Lincoln

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Privacy Policy

Dan Cummins Ford Lincoln (“Dan Cummins Ford Lincoln,” “Dealership,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide through our website, mobile site, and related digital services (collectively, the “Site”).

This Privacy Policy explains how we collect, use, disclose, and safeguard personal information in compliance with applicable federal and state laws, including:

  • Gramm-Leach-Bliley Act (GLBA)
  • FTC Safeguards Rule
  • Fair Credit Reporting Act (FCRA)
  • CAN-SPAM Act
  • Telephone Consumer Protection Act (TCPA)
  • Applicable state privacy laws, including CCPA/CPRA where applicable
  • Industry best practices consistent with NADA and KPA compliance standards

This Privacy Policy applies only to information collected through our Site and online services.

1. Information We Collect

A. Information You Provide Directly

We collect personal information that you voluntarily provide when you:

  • Submit a vehicle inquiry or pricing request
  • Schedule a test drive or service appointment
  • Complete a trade-in appraisal
  • Submit a credit or financing application
  • Subscribe to email or SMS communications
  • Participate in surveys, contests, or promotions

Information collected may include:

  • Name
  • Address
  • Email address
  • Phone number
  • Date of birth
  • Driver’s license number
  • Social Security number (for credit applications only)
  • Employment and income information
  • Vehicle ownership details
  • Insurance information
  • Payment information

Financial and credit-related information is collected and processed in accordance with GLBA and FCRA requirements.

B. Automatically Collected Information

When you visit our Site, we may automatically collect:

  • IP address
  • Device type and browser information
  • Operating system
  • Pages visited and time spent
  • Referring website
  • Clickstream data
  • Approximate geolocation

This information helps us improve functionality, monitor performance, and enhance the customer experience.

C. Information from Third Parties

We may receive information from:

  • Credit bureaus (in connection with financing)
  • Lenders and financial institutions
  • Vehicle history providers
  • Advertising and marketing partners
  • Analytics providers
  • Social media platforms

All such information is handled in accordance with applicable law.

2. How We Use Information

Dan Cummins Ford Lincoln uses collected information to:

  • Respond to customer inquiries
  • Process vehicle purchases, leases, and service transactions
  • Process credit applications and submit to lenders
  • Verify identity and prevent fraud
  • Provide customer support
  • Send appointment confirmations and service reminders
  • Deliver marketing communications (where permitted by law)
  • Improve website performance and advertising effectiveness
  • Comply with legal and regulatory obligations

We limit use of nonpublic personal information consistent with GLBA and FTC Safeguards Rule requirements.

3. Sharing of Information

We do not sell personal information for monetary compensation.

We may share information with:

A. Service Providers

Third-party vendors performing services on our behalf, including:

  • CRM and lead management providers
  • Website hosting providers
  • Digital marketing agencies
  • Payment processors
  • Credit application processing providers
  • Dealer Management System (DMS) providers
  • Analytics providers

These providers are contractually required to safeguard information and use it only for authorized purposes.

B. Financial Institutions

If you apply for financing, your information may be shared with lenders, banks, or financial institutions in accordance with FCRA and GLBA.

C. Legal and Regulatory Requirements

We may disclose information when required to:

  • Comply with applicable laws or legal processes
  • Respond to lawful requests from public authorities
  • Enforce agreements
  • Protect our rights, customers, or employees

D. Business Transfers

In the event of a merger, acquisition, restructuring, or asset sale.

4. Credit Applications & Financial Data Security

When submitting a credit application through our Site:

  • Information is encrypted using SSL/TLS technology.
  • Access is restricted to authorized personnel.
  • Data is maintained in secure systems consistent with the FTC Safeguards Rule.
  • Information may be transmitted to lenders to evaluate creditworthiness.

You may also receive a separate GLBA financial privacy notice at the time of credit submission.

5. Cookies & Online Tracking

Dan Cummins Ford Lincoln uses:

  • First-party cookies
  • Third-party cookies
  • Tracking pixels
  • Web beacons
  • Analytics tools such as Google Analytics
  • Digital advertising and remarketing platforms

These technologies allow us to:

  • Improve website performance
  • Understand visitor behavior
  • Deliver relevant advertising
  • Measure marketing effectiveness

You may adjust cookie preferences through your browser settings. Industry opt-out tools such as the Digital Advertising Alliance (DAA) or Network Advertising Initiative (NAI) may also allow you to opt out of certain interest-based advertising.

Our Site is setup to accept “Do Not Track” signals and is designed to not accept tracking information if such signals received.

A. Third Party Advertising Company, Google

Dan Cummins Ford Lincoln uses Google products and related advertising technologies to better understand website usage, improve performance, and deliver relevant marketing communications.

Use of Google Services

We may use one or more of the following Google services:

  • Google Analytics
  • Google Analytics 4 (GA4)
  • Google Ads
  • Google Tag Manager
  • Google Display Network
  • YouTube advertising services
  • Google remarketing and audience tools

These services use cookies, pixels, device identifiers, and similar technologies to collect information about your interaction with our website and advertisements.

Purpose of Data Collection

We use Google technologies to:

  • Analyze website performance and visitor behavior
  • Measure the effectiveness of advertising campaigns
  • Deliver interest-based advertising
  • Create remarketing audiences
  • Show ads to users who previously visited our website
  • Deliver ads across Google properties and third-party websites

This practice is commonly referred to as remarketing or interest-based advertising.

B. Remarketing & Interest-Based Advertising

Dan Cummins Ford Lincoln participates in Google’s remarketing and audience features. This means:

  • Visitors to our website may see advertisements for our dealership on other websites.
  • Google may use cookies and advertising identifiers to display ads based on prior visits to our Site.
  • Ads may appear across Google Search, YouTube, Gmail, and Google Display Network partner websites.

We do not receive personally identifiable information directly from Google’s advertising features unless you voluntarily provide it to us through a form submission.

C. How Google Uses Information

Information collected by Google is subject to Google’s own privacy policies and data practices. Google may use collected information to:

  • Provide advertising services
  • Measure ad performance
  • Improve advertising products
  • Deliver personalized advertisements

For more information about how Google collects and processes data, users may review Google’s Privacy Policy at:
https://policies.google.com/privacy

D. Managing Advertising Preferences

You may control or opt out of certain Google advertising features by:

  • Visiting Google Ads Settings: https://adssettings.google.com
  • Using the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
  • Adjusting your browser cookie settings
  • Visiting industry opt-out tools such as:
  • Network Advertising Initiative (NAI)
  • Digital Advertising Alliance (DAA)

Opting out does not eliminate advertising, but it may reduce personalized advertising.

E. Data Sharing

We do not sell personally identifiable information to Google. We may share limited data (such as hashed identifiers or audience segments) with Google for advertising measurement and remarketing purposes in accordance with applicable privacy laws and contractual obligations.

F. Legal Compliance

Our use of Google technologies is designed to comply with:

  • FTC advertising and transparency requirements
  • Gramm-Leach-Bliley Act (GLBA), where applicable
  • Telephone Consumer Protection Act (TCPA)
  • CAN-SPAM Act
  • Applicable state privacy laws, including CCPA/CPRA where applicable

Where required by law, users may exercise applicable privacy rights regarding personal information collected through advertising technologies.

6. Email & Text Communications

Dan Cummins Ford Lincoln may send:

  • Transactional emails
  • Service reminders
  • Appointment confirmations
  • Promotional emails
  • SMS or text communications

All email communications comply with the CAN-SPAM Act.

All text communications comply with the TCPA.

You may opt out:

  • By clicking “unsubscribe” in marketing emails
  • By replying STOP to text messages
  • By contacting us directly

Consent to marketing communications is not required to purchase goods or services.

7. Data Security

We maintain administrative, technical, and physical safeguards consistent with:

  • FTC Safeguards Rule requirements
  • GLBA standards
  • Industry best practices

These safeguards include:

  • Encryption in transit
  • Access controls
  • Vendor risk management
  • Employee training
  • Incident response procedures

While we implement reasonable security measures, no system can guarantee absolute security.

8. Data Retention

We retain personal information only as long as necessary to:

  • Complete transactions
  • Comply with legal and regulatory requirements
  • Maintain required business records
  • Resolve disputes
  • Enforce agreements

Retention periods are determined based on regulatory and operational obligations.

9. State Privacy Rights

Depending on your state of residence, including California, you may have rights to:

  • Request access to personal information
  • Request correction of inaccurate information
  • Request deletion (subject to legal exceptions)
  • Request disclosure of categories of personal information collected
  • Opt out of certain data sharing

To exercise these rights, please contact:

Dan Cummins Ford Lincoln
4080 Lexington Road
Nicholasville, Kentucky 40356
Phone: 859-271-1800

We may verify your identity before processing your request.

We will not discriminate against you for exercising your privacy rights.

10. Children’s Privacy

Our Site is not directed toward children under 13. We do not knowingly collect personal information from children. We do not market knowingly to target children 16 or younger.

11. Third-Party Links

Our Site may contain links to third-party websites. Dan Cummins Ford Lincoln is not responsible for the privacy practices of those websites. We encourage you to review their privacy policies.

12. Updates to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated “Last Updated” date.

13. FordDirect

We work with FordDirect to provide us with advertising and related services, and analytics. This includes, but is not limited to, the deployment of tracking technologies on our properties that collect and provide information about you to FordDirect or our provision of your name, email address, and other contact details to FordDirect, including for advertising and related services and analytics. To the extent we disclose information to FordDirect, FordDirect may use that information in accordance with its own privacy statement. For details on FordDirect’s data practices, see FordDirect Privacy Statement

14. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact:

Dan Cummins Ford Lincoln
4080 Lexington Road
Nicholasville, Kentucky 40356
Phone: 859-271-1800

Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied. All vehicles are subject to prior sale. Price does not include applicable tax, title, and license charges. ‡Vehicles shown at different locations are not currently in our inventory (Not in Stock) but can be made available to you at our location within a reasonable date from the time of your request, not to exceed one week.